Driver Engagement Programme Rollout

Of course, all our drivers are trained. Training is an integral element of any competent person, along with skills, knowledge, and experience.

In order to better engage with our drivers we have embarked on our bespoke Driver Engagement Programme. 

This programme reinforces the important role that our professional drivers play in keeping themselves, our employees and other road users safe and importantly emphasises the point that the vehicle is a workplace, which is something that could easily be forgotten for a company whose primary output are civils and building projects.

Our programme builds upon the principles of our existing “It’s OK” ethos and creates the necessary head space for our drivers to consider the type of things that may lead to accidents, who might be affected and how.

It further considers some of the most common causes of accidents such as speed, distractions such as mobile phones as well as the potential consequence of not wearing a seatbelt.    

The key thing is not to tell people what to do, but to allow them to come to their own conclusions as a result of their individual actions.

These conclusions are far more likely to stick than the thoughts of others.

We also make better use of the IVMS data we generate by recognising the best of the best Douglas OHI drivers with our monthly Road Safety Champion, and working with those drivers who need to improve upon their driving behaviours.

In addition, we have a monthly Driver Engagement Bulletin called “Let’s Get Onboard”, a publication for our drivers which is available in English and Arabic which helps share best practice and celebrates good behaviours.