Driving a culture of accountability: KSA mass meetings and weekly safety recognition

Creating a strong safety culture does not happen by chance. It requires consistency, leadership visibility, and meaningful engagement at every level of the organisation. In the Kingdom of Saudi Arabia, Douglas OHI continues to strengthen this culture through its structured Mass Meetings and the Best Weekly Safety Personnel Recognition Event.

Mass Meetings, short for Management and Site Safety Meetings, are designed to ensure that safety remains a live and active conversation across projects. Held regularly, these sessions provide a platform for reviewing site performance, discussing risks, addressing observations, and reinforcing expectations. More importantly, they create space for open dialogue, allowing teams to raise concerns and share practical solutions.

The purpose is clear. Safety must be embedded into daily operations, not treated as a separate function. By bringing leadership and site teams together, Mass Meetings reinforce accountability, promote transparency, and ensure that lessons learned are shared promptly across projects.

Complementing this structure is the Best Weekly Safety Personnel Recognition Event. While systems and processes are essential, culture is shaped by people. Recognising individuals who demonstrate exceptional safety leadership, proactive hazard identification, and consistent compliance sends a powerful message. Safe behaviour is seen, valued, and celebrated.

This recognition initiative has delivered measurable impact. It has increased engagement on site, strengthened reporting of near-misses, and encouraged a sense of ownership among teams. When employees see their peers acknowledged for doing the right thing, it reinforces positive behaviours across the workforce.

In KSA, these initiatives reflect a broader belief: safety excellence is achieved through participation, not instruction alone. By combining structured oversight with meaningful recognition, Douglas OHI continues to build a workplace where safety is not only expected but championed by everyone.

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